We know that keeping up with demand isn’t always easy, so here are some ways to set your company up for successful rapid growth.
2015 – A Year in Review
The Payability team has both grown and accomplished a lot in 2015. Here are some of the outstanding accomplishments and improvements the Payability team made in 2015.
Advertisers Need Publishers, and Publishers Need Better Payment Terms
While advertisers’ balance sheets are benefiting from extended payment terms, suppliers are suffering as they are pressured to extend payment terms against their better judgment.
The Increasing Importance of Payment Terms – A Study by AdMonsters + 614 Group
Keith Smith, Payability CEO, collaborated with The 614 Group and AdMonsters in a recent study that highlights the driving factors and motivations of both sides of the transactional relationships.
Announcing Our Partnership with HasOffers
We are excited to announce our partnership with HasOffers, by Tune, to provide our joint network customers with the ability to make weekly payments.
Shortening the Payment Cycle for Publishers
Despite all the progress made in eCommerce, our supply chain — web publishers and app developers — is still suffering from archaic payment schemes like Net 30, Net 90, or – even worse – Net 150.
Why are Business Payment Terms Stuck in the 20th Century?
Technology allows businesses to receive revenue for goods and services immediately, electronically, and on multiple platforms, but modern suppliers—especially freelancers, app developers, and publishers—are still getting paid on archaic Net 30 (or worse, Net 60, 90, 150) terms.
Let’s Talk About Money
For businesses to grow, we need to become comfortable talking about money, developing payment terms that work, and expecting on-time payments from our customers.
A Publisher’s Market
Marketplaces need more publishers and need more high quality traffic to grow and stay competitive. This power shift from marketplaces to publishers has been a long time coming.
The Marketplace Dilemma
Given the critical nature of ad marketplaces, it isn’t at all surprising that competition amongst ad marketplaces has increased considerably over recent years as more and more marketplaces are vying for a piece of the large digital advertising ad spend pie.
